What is Engagement Rate?

Engagement rate is a vital metric used to measure how actively an audience interacts with a creator's content. It’s calculated by dividing the total number of engagements (likes, comments, shares) by the total follower count and multiplying by 100:

Engagement Rate (%) = Total Engagement / Follower Count x 100.

Just like at a gathering, it’s not about how many people attend but about how many are engaged in the conversation. Higher engagement shows a stronger connection, making collaborations more meaningful.

For brands, focusing on influencers with a high engagement rate ensures a more engaged and loyal audience.