What is social commerce?
Social commerce is changing how we shop, blending the social experiences of platforms like TikTok and Instagram with the convenience of online shopping, including the use of social selling techniques.
What is affiliate marketing? What is influncer marketing? Understand the basics of affiliate marketing and influencer marketing.
Social commerce is changing how we shop, blending the social experiences of platforms like TikTok and Instagram with the convenience of online shopping, including the use of social selling techniques.
This article explores the ins and outs of product seeding, highlighting its importance for brands, the step-by-step process, real-world success stories, and how brands like Costa Farms and Albion Fit have succeeded.
A content creator is a professional who specializes in producing engaging content across various digital platforms and plays a crucial role in enhancing brand value and audience engagement.
Learn about engagement rate, a crucial metric in influencer marketing that measures audience interaction. Understand its benefits and how to calculate it with our simple formula. Discover why focusing on engaged audiences leads to more impactful collaborations. Read more!
Affiliate marketing is where individuals earn commissions by promoting a company's products through unique links. It's like recommending a favorite shop and getting rewarded when friends make a purchase.
Mega influencers, with millions of followers, offer unmatched visibility and impact. They’re the top-tier celebrities of social media, capable of turning your brand into a global sensation with a single post.
Macro influencers offer vast reach and significant influence, making them ideal for brands aiming for wide exposure.
Micro influencers are like the popular neighborhood café—well-known enough to have a steady stream of customers, yet maintain a personal touch.
Nano influencers might be small in follower count, but their impact is anything but tiny. Think of them as the neighborhood experts of the digital world—trusted, authentic, and deeply connected with their audience.
Mid-tier influencers are often overlooked but offer a powerful mix of reach and engagement. Combining the strengths of micro and macro influencers, they bring credibility and strong audience connections, making them ideal for impactful brand partnerships.
What is influencer marketing, and why are many more brands trying to figure it out? Learn about the term and related topics