What is a mid-tier influencer?

In the digital marketing industry, the most popular influencers are macro-influencers and micro-influencers. Yet, the role of mid-tier influencers is definitely something not to be ignored as it is irreplaceable and extremely essential to your brand. Let us find out who these people are and why they can be a major catalyst in your marketing journey.

• Follower Count: It is known that middle influencers use accounts with a range of between 50,000 and 500,000 followers.
• Engagement: Their marketing efforts end in significantly engaged and devoted communication with the ones who are in receipt of their content.
• Content Quality: They generally enjoy the support from their audience due to the quality of the posts.

• They have more followers than micro-influencers and at the same time, they are more likely to get the engagement they need.
• Their established audience is mostly loyal and they are very trustworthy, which contributes to increased conversions.

• Collaborations with them are mostly less expensive than those with macro-influencers.
• Besides, the impact of their persuasive voice successfully gathers a broader unchecked audience to yield a better ROI.

• They are involved in a multitude of fields and industries which are very suitable for different markets.
• Their posts are mostly directed to very specific hobbies and consequently, the target audience of your campaign is well defined.

• They are viewed as more 'down to earth', more real and this makes them more trustworthy to the followers.
• They often are critical in making purchasing decision through their influences.

• They have to be highly professionals with excellent engagement skills.
• Image of your brand can be polished and learned through skillful posts.

• Recognize the Right InfluencerA-popular influencer whose principles and crowd coincide with your brand could be a perfect fit for you.Research into the engagement rates and portfolio of materials.
• Choose those influencers whose brand ethics and potential customers are similar to yours.
• Obtaining data analytically regarding their engagement rate and content style.
• Define Campaign GoalsClarify what you wish to do during the collaboration (e.g., branding and/or sales).
• Articulate what collaboration with the client is able to achieve by the use of (e.g., brand awareness, sales boost).
• Develop honest RelationshipsEmbrace honest and cooperative dialogue between supplier and buyer.Let them present the work in their own way to create realistic and result-effective content.
• Interacting with others through a respectful and non-threatening manner.
• Creativity should be allowed for the adaptability of content over time.
• Measure and Analyze ResultsUse the analytics approaches to oversee the campaign efficiency.Utilize gained insights to optimize next collaborations.
• Track the performance of your campaigns using analytical tools.
• Make conclusions and take action points for the next collaborations.

Mid-class influencers these are an optimal mix of exposure, credibility, and engagement.

Their collaboration with you can drive your brand into a new sphere, reaching live audiences and making the results spectacular. It is the way to tap into their power to be a distinguishing factor in attracting customers even in a highly competitive environment.

Do you want to make your marketing strategy soar? Cooperate with mid-tier influencers and find out the difference they can make to your brand's success and engagement.