What is a UGC creator?

A UGC Creator is an individual who produces authentic, user-generated content (UGC) for brands. This includes videos, photos, reviews, unboxing, or tutorials that showcase a product or service. Unlike influencers, UGC creators focus on creating relatable and engaging content without necessarily relying on a large following.

Examples of UGC Creators in Action

A customer filming a "How to Use" video for a skincare product.
A foodie snapping and sharing a photo of a meal at a restaurant, later used in the restaurant’s marketing campaign.
A gamer recording a tutorial or gameplay demo for a newly launched game.
A fashion enthusiast creating a try-on haul video for a clothing brand.

Another way to Understand UGC Creators

Think of UGC creators like everyday movie extras in an advertisement. They’re not the star of the show (like influencers with millions of followers), but they add authenticity to the narrative. Their role is to create content that feels genuine and relatable, making the audience trust the brand more.

For example:
Imagine a friend recommending a product versus a celebrity doing the same. A UGC creator acts like that trusted friend—their content feels closer to real-life experiences, which makes it more believable.